Portfolio size
£50,000
£1k£500k
Account type
Investing in
Annual cost across portfolio sizes
Your portfolio: £50,000
Fee table at key portfolio sizes (ISA · Funds)
| Portfolio | AJ Bell | Freetrade | Cheaper |
|---|
Monthly trading assumed. Verify fees at source before switching.
Features comparison
| Feature | AJ Bell | Freetrade |
|---|---|---|
| Invests in | Funds, Etfs, Shares, Investment_trusts, Bonds, Gilts | Etfs, Shares |
| Stocks & Shares ISA | ✓ | ✓ |
| SIPP | ✓ | ✓ |
| GIA | ✓ | ✓ |
| Junior ISA | ✓ | ✗ |
| Flexible ISA | ✗ | ✗ |
| Fractional shares | ✗ | ✓ |
| Regular investing | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| FSCS protected | ✓ | ✓ |
| Founded | 1995 | 2016 |
Verdict
Choose AJ Bell if…
Investors who want full platform breadth at lower cost than Hargreaves Lansdown. The £42/yr ISA cap on ETFs and shares makes it especially competitive for portfolios above £17,000 investing in ETFs or stocks.
Choose Freetrade if…
Smaller-portfolio investors (under ~£20,000) who prefer paying a predictable flat fee of £71.88/yr for their ISA. Also suits those who want commission-free trading in a clean mobile-first experience.
Use the calculator above to find the cheapest option for your specific portfolio size and investing style.
Affiliate links — we may earn a commission at no cost to you. Rankings based on fees only.
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