Portfolio size
£50,000
£1k£500k
Account type
Investing in
Annual cost across portfolio sizes
Your portfolio: £50,000
Fee table at key portfolio sizes (ISA · Funds)
| Portfolio | AJ Bell | Hargreaves Lansdown | Cheaper |
|---|
Monthly trading assumed. Verify fees at source before switching.
Features comparison
| Feature | AJ Bell | Hargreaves Lansdown |
|---|---|---|
| Invests in | Funds, Etfs, Shares, Investment_trusts, Bonds, Gilts | Funds, Etfs, Shares, Investment_trusts, Bonds, Gilts |
| Stocks & Shares ISA | ✓ | ✓ |
| SIPP | ✓ | ✓ |
| GIA | ✓ | ✓ |
| Lifetime ISA | ✗ | ✓ |
| Junior ISA | ✓ | ✓ |
| Flexible ISA | ✗ | ✗ |
| Fractional shares | ✗ | ✗ |
| Regular investing | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| FSCS protected | ✓ | ✓ |
| Founded | 1995 | 1981 |
| Assets under admin | — | £172bn |
Verdict
Choose AJ Bell if…
Investors who want full platform breadth at lower cost than Hargreaves Lansdown. The £42/yr ISA cap on ETFs and shares makes it especially competitive for portfolios above £17,000 investing in ETFs or stocks.
Choose Hargreaves Lansdown if…
Investors who want the widest choice of funds, shares, and investment trusts — including access to active funds with no dealing charge. Also suits those who value HL's research tools and customer service track record.
Use the calculator above to find the cheapest option for your specific portfolio size and investing style.
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