Fee comparison

AJ Bell vs Hargreaves Lansdown

Compare AJ Bell and Hargreaves Lansdown ISA fees side by side. See which is cheapest for your portfolio size and where the crossover point is.

💡 On a £50,000 Stocks & Shares ISA invested in ETFs with monthly trading, AJ Bell costs £102/year and Hargreaves Lansdown costs £233/year — AJ Bell is £131/year cheaper at this size. Use the calculator below for your exact portfolio size and asset mix.
Portfolio size
£50,000
£1k£500k
Account type
Investing in
💡
Annual cost across portfolio sizes
Your portfolio: £50,000

Fee table at key portfolio sizes (ISA · Funds)

PortfolioAJ BellHargreaves LansdownCheaper

Monthly trading assumed. Verify fees at source before switching.

Features comparison

FeatureAJ BellHargreaves Lansdown
Invests inFunds, Etfs, Shares, Investment_trusts, Bonds, GiltsFunds, Etfs, Shares, Investment_trusts, Bonds, Gilts
Stocks & Shares ISA✓✓
SIPP✓✓
GIA✓✓
Lifetime ISA✗✓
Junior ISA✓✓
Flexible ISA✗✗
Fractional shares✗✗
Regular investing✓✓
Mobile app✓✓
FSCS protected✓✓
Founded19951981
Assets under admin—£172bn

Verdict

Choose AJ Bell if…

Investors who want full platform breadth at lower cost than Hargreaves Lansdown. The £42/yr ISA cap on ETFs and shares makes it especially competitive for portfolios above £17,000 investing in ETFs or stocks.

Choose Hargreaves Lansdown if…

Investors who want the widest choice of funds, shares, and investment trusts under one roof. ETF and share investors benefit from the £150/yr ISA fee cap. The March 2026 fee cut improved competitiveness for fund investors too.

Use the calculator above to find the cheapest option for your specific portfolio size and investing style.

Open AJ Bell → Open Hargreaves Lansdown →

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Read our full reviews: AJ Bell review · Hargreaves Lansdown review

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