Fee comparison

AJ Bell vs Interactive Investor

AJ Bell vs Interactive Investor: a £50k ETF ISA with monthly trades costs £102/yr with AJ Bell and £120/yr with ii. Compare fees at your portfolio size, SIPP and flexible ISA.

💡 On a £50,000 Stocks & Shares ISA invested in ETFs with monthly trading, AJ Bell costs £102/year and Interactive Investor costs £120/year — AJ Bell is £18/year cheaper at this size. Use the calculator below for your exact portfolio size and asset mix.
Portfolio size
£50,000
£1k£500k
Account type
Investing in
💡
Annual cost across portfolio sizes
Your portfolio: £50,000

Fee table at key portfolio sizes (ISA · Funds)

PortfolioAJ BellInteractive InvestorCheaper

Monthly trading assumed. Verify fees at source before switching.

Features comparison

FeatureAJ BellInteractive Investor
Invests inFunds, Etfs, Shares, Investment_trusts, Bonds, GiltsFunds, Etfs, Shares, Investment_trusts, Bonds, Gilts
Stocks & Shares ISA✓✓
SIPP✓✓
GIA✓✓
Lifetime ISA✓✗
Junior ISA✓✓
Flexible ISA✗✗
Transfer out feeFreeFree
Fractional shares✗✗
Regular investing✓✓
Mobile app✓✓
FSCS protected✓✓
Founded19951995

Verdict

Choose AJ Bell if…

Investors who want full platform breadth at lower cost than Hargreaves Lansdown. The £42/yr ISA cap on ETFs and shares makes it especially competitive for portfolios above £17,000 investing in ETFs or stocks.

Choose Interactive Investor if…

Investors with portfolios above about £20,000, where the flat Core fee of £71.88/yr beats HL's 0.35%. Excellent value from £50,000, where HL charges £175/yr or more. Portfolios over £100,000 need the Plus plan (£179.88/yr), which is still far cheaper than percentage fees at that size.

Use the calculator above to find the cheapest option for your specific portfolio size and investing style.

Open AJ Bell → Open Interactive Investor →

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Read our full reviews: AJ Bell review · Interactive Investor review

Don't want to choose? You can hold ISAs with both AJ Bell and Interactive Investor at the same time.

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